"You really can change the world if you care enough. "

- Marian Edelman


Marcus Aurelius, the Roman Emperor, and Stoic Philosopher said, “Nothing has such power to broaden the mind as the ability to investigate systematically and truly all that comes under thy observation in life.” This simply means that with keen observation and the right knowledge, you are able to learn the skills at their best.


Arwa Haji, a post-graduate in accountancy and statistics was quite good in her academics and didn’t have any other career plans in mind while she was studying. But later on, she just got curious about how her mother used to do all the crochet work which she had seen from her childhood. She just wanted to try her hands on it. 


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Arwa is someone who does everything with great passion which made her like the craft so soon. She used to wake up every day and would try to experiment with new things in crochet.  Arwa herself says that she wasn’t that good in the beginning but gradually became better at her work. She likes to make very clean, neat and good quality products and dedicates a lot of time and effort to do it. Her passion and dedication reflect in her work and people eventually started liking her products very much.


Now she makes different kinds of products from dresses, home decor, book covers to accessories, soft toys and clutches. And her USP is that she makes unique and customized products for her customers. She likes to work like that where she would make a product exclusively for her customers.  


Rida and baby doll embroidery


Arwa says she used to make all the products out of her passion and used to not really think about the business side of it. She says, “When I started all these, my motive was not to earn money, I just wanted to learn something new. But now I do everything more strategically which has helped me to get good profits in my business.”


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“For me, to find the right audience was a real struggle. Every art form has its niche audience and every artist should have a proper understanding of it. All the projects I did were initially challenging for me because as I said I make unique things. I have to learn a lot of new things while working on a project, but that’s fun. I find it really exciting and enjoy it thoroughly. My most favorite designs are minions and roses.” 


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“I think the uniqueness of your work defines you the best. I don’t want to make what’s already there. I like to make customized and unique designs. Sometimes I put up some stalls for people when I am free and have a lot of designs.” 


flower embroidery


“The advice I would like to give to other artists is to keep practicing new things and don’t be afraid of working hard. You can learn anything in this world if you practice it really well, it will definitely make you better at your craft.”


There is no formula or path for success. Everyone faces their own struggles and carve their own paths. You need to find out what you are good at and work really hard for it. Sooner or later, you will definitely be successful.


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Aparna Jaiswal

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