"A thing long expected takes the form of the unexpected when at last it comes. "
- Mark Twain
Before we were aware, hyperlocal marketing has taken deep roots all around. We as consumers and users often search for goods providers, service providers near us. Sometimes even without writing the term- “….near me” we get to see businesses near us that are providing commodities or services near us. Due to the ‘google my business listing’ most businesses manage to list themselves in the top results. That’s the primary reason why hyperlocal marketing strategies should be used to grow local businesses.
It is a new approach that focuses extensively on a defined area. With this, there are obviously a minimum number of businesses in focus. Though virtually a very niche way of marketing, in reality, it happens to be very tough to crack it. So, it is important to set strategies and most importantly-execute the set strategies for business growth. Here are a few strategies of hyperlocal marketing to grow your business.
Optimizing google my business local listing
This is the primary and probably one of the most important steps when it comes to hyperlocal marketing. To be in the listings and on the top results needs a little effort.
- Have a short and simple introduction of your business
- Have good quality photographs
- Note that the address mentioned is correct and accurate
- Make sure that the contact details like phone numbers, email addresses are up and working consistently
- Never forget to mention the working days and open hours of your business
- Make sure you are using location-based keywords.
- Make sure the website URL is uploaded.
- Ensure the website mobile-friendliness
Having done this, the local business schema is almost all set and good to go!
Creation of hyperlocal content
The main motive of creating hyperlocal content is to generate revenue through close and strong relationships. To create successful hyperlocal content, there is a need to invest some time and effort in target audience segmentation. The audience segmentation strategy needs to be based on demographics, age groups, etc. Also, it is important to understand that, while creating hyperlocal content, the creator must focus on the tastes of the target audience rather than of the business itself. Writing what people want to read with the use of location-based target keywords can bring in success.
Apart from listing your business in the right way, it is also important to pay good attention to location-based mobile advertising. It may include google location-based advertising through social media. Creating a virtual marketplace on various business platforms and having good content can help a lot. It is to be specially noted that local business reviews are the best hyperlocal advertising tool. Maximum footfall at the physical retail stores happens due to good reviews.
Local schema markup
For Google to find your business effortlessly, giving out maximum information of your business to your customers, having structured data markup is essential. Having the local business schema also helps in tracing issues and errors in the structured data tags.
In this way, by primarily focusing on audience segmentation strategy for your businesses and then implementing the above strategies, you can bring as much success as possible to your business.