"One needs something to believe in, something for which one can have whole-hearted enthusiasm. One needs to feel that ones life has meaning, that one is needed in this world. "
- Hannah Senesh
In this world where people are always on their smartphones using the Internet, how can you neglect the importance of digital transformation for your small & home-based business? If you really want to grow your business in today’s date, then you must use, promote your small business in the digital space with the use of digital tools.
In today’s date, the internet has become much more affordable, which is why people are using it on a large scale. In India, the number of Internet users is expected to reach 627 million by the end of this year. This penetration can help these businesses to market their products economically and reach newer audiences faster. In a way, this also organizes the whole small & home business community.
Digital transformation doesn’t just mean having a website or a mobile application, it’s more than that. It simply means to use all the digital technologies for our business that will help to scale a home business digitally.
As the Internet has taken all over the world, data is of extreme importance. If you take your home-based business online or use a tool like ERP, or CRM System, you can use the data insights from these tools to understand which audience is consuming your business products. You can analyze these insights and have a better understanding of your business and your customers.
Gone are the days when people used to do all the things manually. Today every business uses a lot of tools and technologies. So, if you are a small business owner you must learn all the new digital tools (ie. order management) used in your business.
Strengthens Business’s Visibility
In today’s time, if your business is not registered on different digital mediums then people don’t find your business reliable. As soon as your business goes online, there is a sense of authenticity for your business. Whenever we hear of any new business the first thing we do is to check it on different online platforms. That’s how today’s audience is.
These are some of the major benefits of digital transformation for your business. It is the need of the hour and it’s not that difficult to use digital technology for your business. There are many platforms that can make the work easy for you like Bulb and Key.
Bulb and Key is a platform that empowers small and home-based businesses and encourages these businesses to use digital technology for increasing their reach of the audience.