"Prejudice is a burden that confuses the past, threatens the future and renders the present inaccessible. "
- Maya Angelou
Most people use email everyday, and mails are checked from anywhere and anytime. No matter the size of business, marketing is very important and has to be done on the right platforms, targeting the right audience. Small businesses usually have a limited budget with a timeline, and to be cost effective while marketing, email marketing is something worth trying. Email marketing helps each customer consistently. Sending gratitude messages, thanking the customers on a regular basis individually makes the customer happy and also sharing updates also increases the chances of the customer buying the product.
Targeted and personalised content
Cultivate a strong relationship between your company and customers by sending emails regularly. Make a list of customers according to their preferences, make a perfect subject line, add some nice pictures representing your brand and write eye catchy content which should be to the point and precise. And this is how your networking starts and grows over time.
Creating an attractive brand, email marketing is a direct road to customers’ email inbox. Choose the customers wisely and make your content realistic. Also keep an option of getting feedback, as it will help in analysing the exact requirement of the customer.
Email inboxes are filled with many emails everyday and out of them many are spam and some are just advertising which you really never subscribed to. Cyber crime is increasing which means you may get fake emails. So make sure email ID has a proper name, try to add emojis when sending a mail as some might feel nice seeing an emoji.
Manage your time and budget
Small businesses do have time and budget constraints. And email marketing in this case has an advantage as it is easy and requires less time. Make sure you design your marketing campaign and design a professional email marketing mail and send it to the customers. And sending these emails rather than actual mails with posters is really cost effective.
Use email marketing to deliver unique content, a subscribed customer is looking at you and wants to hear from you. Your goal should be being an expert in your field and industry. The most valuable thing in marketing is your content and how it is represented to the customers. Keeping customers engaged by sending an expert content consistently will never break the bridge between the customers and company which is built on trust.