"A goal without a plan is just a wish. "
- Larry Elder
A lead comprises a person that has evinced interest in your company’s product or service. Leads are less intrusive and better than cold calling potential customers. With the right lead generation method, you can convert a stranger or visitor to your website into a customer.
The Business Leads generation process works for any type of business and any size too. It works for B2B and B2C situations. Even small businesses would do well to follow a lead generation strategy to increase their customer base.
Lead Generation Process Overview
The lead generation process involves a campaign for inbound marketing through various digital media. Marketing methods were most often intrusive and relied heavily on cold calls by sales personnel. But when the potential customer comes organically to your business, the process is initiated by the visitor.
A visitor lands on your webpage or blog through a marketing channel. On that webpage, your business needs to have a clear call-to-action (CTA). That specific landing page where the visitor is directed is where you collect information about the potential customer.
Planning a Lead Generation Campaign
Successful Lead Generation Services bring visitors to your website through various social media marketing channels such as Twitter, Facebook, LinkedIn, and Instagram. Once they arrive at your landing page, you must have a clearly defined CTA – form filling or availing a trial offer.
Ensure that the CTA is clear and well-placed on the landing page to elicit customer response. Collect the lead’s name and email address and phone number. For B2B lead generation, collect the company name and the designation of the person.
Creating content that is relevant to the customers is essential, be it in a blog or videos or website content. The content on the various digital channels must be cohesively targeted with the right SEO marketing.
Engage prospective customers with trials, on-site visits, or demos. Then, the visitor needs to eventually purchase the product or service that your business is providing. Finally, you need to ensure that the customer is delighted with his purchase.
Lead Generation through Social Media
Lead generation on social media can be a multi-pronged approach – using polls, special offers, and discount codes to drive potential customers to your business website. Paid Lead advertising; be it through Google PPC program or Facebook Ads also offer you the potential to reach your potential customers. With the right social media strategy, you can capture qualified leads.
Facebook Lead Generation
Facebook Lead generation strategy works well for B2C situations as you can access potential customers based on their location and convert them.
LinkedIn Lead Generation
With millions of professionals on the LinkedIn network, it has good potential for leads that can convert into possible buyers. The process involves perusing potential customers and then connecting with them. This is good for B2B situations.
Twitter Lead Generation
Twitter is not often used for lead generation as it takes more time to engage your potential customers. Tweet consistently and use add-ons like pictures or links to a valuable resource to increase the click-through. Make the right use of trending hashtags to increase viewers.
Instagram Lead Generation
With Instagram, you can increase brand awareness and create customer interest. Use relevant content and active interactions to collect and convert leads on Facebook and Instagram.
How to generate SEO leads
With the relevant content, you can generate potential leads to your business. The website navigation must be simple and intuitive. Lead Generation Companies will leverage the website content to rank well on search engines. It can then generate SEO leads.
B2B Lead Generation
Lead Generation Marketing for B2B involves a similar strategy as B2C but the target audience is different. They are decision-makers for their businesses. So, the quality of leads is very important to get better conversion rates.
Planning the perfect Lead Generation Strategy
With a good lead generation program, you can increase brand awareness and build relationships. When you get better quality leads, they are more likely to convert into sales.
The Best Lead Generation Agency in Pune
With the support of the best lead generation agency in Pune, you can leverage your digital assets to generating and collecting valuable leads. Work on these potential leads to convert them into happy customers.