"The key to transforming our hearts and minds is to have an understanding of how our thoughts and emotions work."
- Dalai Lama
All businesses compete in their niche market. Hence, they need good marketing strategies to overcome hurdles created by their competitors.
A good logo design becomes handy for business owners to drive the customers and is the most visible element of a business.
From Starbucks ‘twin-tailed mermaid’ symbol logo to McDonald’s ‘M’ symbol logo, the world’s largest companies take good care of their logos.
Even if the brand name is not integrated into their design, yet 99% of people recognize the name of the brand through their symbol logo. And that is because logos go way back to the start of the marketing era.
You might have heard that we only get one chance to make first impressions great. For a small business, branding is a golden opportunity. And more often than not, it is a missed opportunity.
According to research, nearly 95% of home business has a poor logo design, which means that it will deliver a neutral or negative brand promise.
Remember, a good logo design can make a significant impact on the target audience. It inspires the audience to believe that you deliver an amazing service or product.
If these reasons are not good enough for you to understand the importance of a logo, let us go through below pointers and understand why a good logo is essential for a home business
But before we look at five reasons why it is important to design a logo for your business, let us understand one thing clearly that your logo represents the brand, but it is not your brand.
A symbol logo portrays your business personality through color, business logo, fonts, just like the attire you are wearing conveys who you are. The clothes you wear are not you, but they reveal your personality to others.
Hence, it is very important to understand that even if you have a small business at home, it does need an identity. You should know the target audience and design the logo accordingly. It will help to attract the audience and differentiate you from your competitors.
Here are five reasons why your home business should have a logo –
1. Reveals your Identity
How many of you remember that old Western where cowboys branded cattle? And they did so to mark their ownership. Did you notice as soon as I told old Western cowboys you were already thinking about cattle?
Same way, your logo should have the same impact on the audience. It is the most effective branding tool to build your home business brand identity in the market.
If your logo can convey the business message effectively, your business can create a unique identity. It will help you build a strong persona for your business.
2. Separates you from the competition
No matter whatever product or service you sell, there will always be competitors.
In that case, a logo is an effective branding tool to distinguish you from your competitor. Certain symbols represent particular industries or products.
A logo is a strong way to leave an impression and foster your brand identity. The logo shows that you care about your customers and want to show them the best version of yourself.
3. Facilitates Brand Loyalty
As time passes, a company redesigns its logo to update its look. As a marketer, it is completely fair. But, as a consumer, you will hate it. When you become accustomed to the brand’s logo, they change it, and you will betray.
You will have to train your mind to see something new for the same name. Brand Loyalty us something every business needs to foster, but a familiar logo goes a long way towards brand loyalty.
4. Creates an emotional connection
Let us visualize the symbol logo of Nike. How do they make you feel? Logos are the first thing that builds an emotional connection with the business.
Did you know 80% of consumers think that color boosts brand recognition, and 93% percent of purchasing decisions are made on visual perceptions?
And exactly that is why your small business needs a logo that is specially designed to draw your target audience’s attention.
If a customer connects with your logo, he will not forget your company, and they are more likely to buy your services.
On the other hand, if your logo is poorly designed, you can be in bad books.
5. Creates Consistency
In today’s times, businesses exist on various platforms, such as websites, blogs, Facebook, Twitter, Instagram, leaflets, etc.
Hence, make sure your brand identity should be stamped everywhere, and that is why consistency is important, ensuring that your business is represented well.
This will help in creating a professional personality and enhance the value of your business.
Here we have discussed why logos are important to a company’s brand. But what are the important elements you should look for in a logo?
Logos have a lot of important elements that help businesses make identifiable, recognizable, and different. Although there are no perfect steps for the perfect logo, you can use a mix of imagery, symbolism, color, and typography.
Imagery and Symbolism
The most common element in a logo is images and symbols. It is important to create a powerful logo so that you can get your message across visually. The logo can be abstract and literal.
The best part is that they can be in any style which is relevant to the company. Some logos are geometric, whereas some are softer. Some use lines, and some decorate it with their typography to stand alone.
Great logos are not just about creative illustrations or drawings, but it is also about typography.
A good logo often plays with the font, style, size, and even letter spacing. It is essential to make the words highlight the purpose of your business.
Color is an important element of a logo. It is important in imagery, symbolism, and typography. The studies show that color tone increases logo recognition up to 80%, and a company logo can include as many colors as the business owner wants.
Logos can be stylish and graphic. The logos combine different elements in a way that makes sense for a specific company. Logos connect business owners and customers.
While you have various other issues to attend when building your business, but as a business owner, you cannot ignore the importance of investing in a strong logo.
A small professional logo is a good investment, and it will be worth it in the long run. The sooner you build, the better it will be for your company.