"Let your hook always be cast; in the pool where you least expect it, there will be a fish. "
Did you know that only 1 out of 50 people who are fans of your business page will see your page post?
As Facebook continues to deliver its users the most relevant and organic content, it is going to make its own place in the social media industry.
Small Businesses face a lot of challenges since they do not have big budgets.
But, the good news is that even for small businesses is hope. Here are 20 tips to find the right audience and publish valuable content, even with a limited budget –
Create a Business Page
If you want to build a good Facebook presence, you need to create a separate page for your business. This won’t impact your personal profile. A page is for brands and it is like a regular profile.
When you will set up your Facebook page, you will notice there are a lot of options to customize it. Hence, it is very important to add as much information about your business as possible. The information includes address, contact information, website, business hours, products, etc.
It is important to add profile photos and cover photos that reflect what your business does.
Once your account is set up, it is important to promote your business. You also need to use it and post regularly. It is advised to post as frequently as you can and a minimum once per day.
Your customers and audience want to feel like they know your business and can relate to you.
Although, it is important to post regularly it is also important to maintain the quality of content. You can also share the posts that depict behind the scenes photos about your employees. This will also show your work transparency and quality.
If you are not sure what your audience wants to see, experiment. You can check Facebook’s poll features to ask what they want to see or take a look at.
Facebook Insights is free for every business page and shows valuable information, such as how many people engaged with each post and how many people it reaches.
Promote your Page
What is the point of creating and sharing great content if no sees it? It is important to get some engagement on the post. When you create the page on Facebook, send invites to current customers.
Traditional Marketing methods can help you grow your audience. You should put a link to your Facebook page and send invites through Facebook.
It is also a good practice to include all your social profiles on the website and all marketing material.
You can also put a promotional code and inform your audience to like the page to get the deal. It is suggested to create a memorable Facebook URL, it is easier to promote.
Engage your Followers
Facebook’s new algorithm favors posts and pages that create engagement. Hence, before posting anything on Facebook, you should ask yourself if it will create engagement.
Remember, Facebook is a social media platform, hence, you should be social.
It is important to interact with followers by responding to their comments, questions, and concerns. The key to engagement is posting quality content. For the best results, try to be friendly and conversational.
Leverage Friends of Fans
People are more likely to try something if their friends are already using it. These days, social media is the new ‘word-of-mouth and you would want people to tag their friends.
It has been said that Customers are the best advocates. When customers interact with your page, their friends will see the activity in their newsfeed. You can use various other methods for interaction such as using polls and ask questions.
Make sure that you encourage your audience to check in to your business on Facebook when they visit by offering a small discount. Checking allows the users to notify their friends where they are.
You can also create events and promotions and can invite your audience to participate, which in turn will invite their friends.
Try Facebook Ads
In case, you are not able to reach users organically, try Facebook Ads. You can promote your Facebook posts like regular posts but are highly targeted and reach more followers.
Facebook tools are very effective and make it easy to target a specific audience. You can target people who like your page or by location, age, gender, and interests.
Facebook collects user data and it can target your advertisement to those who are interested in your service. The platform features an analytics tool to helps you understand which ads drive and sales.
Create your own Group
Are you unable to find a Facebook Group that really fits what you’re looking for? Create your own group. You can add members, publish articles, carry on discussions, and probably meet a few prospects.
The fact that you own the group and automatically grants you leadership status in front of your members. It can help in realizing the product or service.
Keep posting on a Facebook story
Facebook stories make your page more casual and interactive. Stories can be on anything from fun questions to interesting links, anything to keep your audience engaged.
This type of content has a casual feel and the users feel that they know the business in and out. In the same way, live feeds are also becoming popular. The brands can go live and interact with the audience. This can be saved and shared later on.
Use Facebook’s Product Ad Catalog
If you are not using Facebook’s Product Ad Catalog it is a wasted opportunity. It is a good way to create a rich browsing experience for shoppers, encouraging greater product discovery and engagement. It is also a good tool for implementing dynamic retargeting. It also allows you to connect with an existing catalog from another platform.
Test different bidding strategies
It is the most important Facebook tip to test different bidding strategies. You can create 4-5 different ad groups for an identical ad with different amounts and types. Run it for a week or so, then remove the underperforming ad sets.
These days, Facebook marketing may be pay-to-play but it is also about building connections, developing relations, and sharing your wisdom with others. You must know the right strategies in able to do so successfully.