"To be great is to be misunderstood. "
- Ralph Emerson
Given the fact that today there is a flood of small businesses who are not only trying to be visible online, but are also competing with the big brands for online space, it can be very difficult for them to garner the website traffic that they want to achieve.
Due to the crowded online world, the overload of information and the huge number of options available to the consumers today, there is an increasing pressure on all businesses and brands to market themselves constantly to try to get more customers online. More website traffic means higher the chances of brand awareness and online sales. In short, more potential customers. This is true for all kinds of businesses, whether big or small and medium-scale businesses.
But specifically, if you are a small business owner who is wondering how to drive in traffic for your website, then here are some of the most important things you must follow :
High Quality Content
When it comes to helping your website rank higher on search engines, high quality content is truly the king. Make sure you put out great, relevant content that is also consistent, as it will slowly but surely create more awareness about your small business and hence get you more website traffic. The content can be in the form of blogs, whitepapers, newsletters, emails, videos, etc. You can use a content quality checker to find out if you’re ticking all the boxes.
Search Engine Optimization (SEO)
Following the best SEO practices is another way to increase traffic for your small business website. It is a high ranking factor in digital marketing and all you need to do is optimize your content and website in a way that is easier for the search engine to pick up and hence rank your website on the first page of the search engine results page. The higher your website ranks, the easier it is for people to find it and come to it. Focus on the most important SEO types : off-page SEO, on page SEO and technical SEO.
Some of the best ways of doing SEO are – Putting meta descriptions, using title tags and targeted keywords in your content, internal page linking and image ALT tags. All of these are equally necessary for a highly ranked website.
According to recent studies, the number of social media users in India as of 2020 stands at 27%. This number is projected to reach 31% by 2023. While it may not be new for most small businesses, having social media accounts on multiple social media platforms and regularly posting good content on them is a fast and effective way to drive website traffic. Some popular social media sites for small businesses are Facebook, Instagram, Twitter, Pinterest and YouTube. Pay close attention to what you post on these sites; it has to be meaningful for your followers (target audience) and at the same time should be entertaining and engaging for them.
According to studies done, 52% of all website traffic was from mobile devices in 2018. These numbers show how much people value navigable websites. They are more likely to visit repeatedly if your small business website is mobile-friendly.
Most customers prefer to hear from their favourite brands through emails, rather than through social media. Email marketing is a highly professional way of giving out the latest information about your small business and its offerings. Reports show that 72% of people prefer to receive promotional content via email, while the rest prefer social media. Email marketing in India is a really effective method to drive more website traffic.
With the rise of social media, we are seeing a rise in influencer marketing services nowadays. So what does influencer marketing exactly mean? Well, it means hiring a popular social media influencer who already has a huge following and influence among your target audience. The way this works is you pay the influencer to post online about your small business, the products or services you offer. For this you must actually send them some of your offerings so that they can try them out and tell their audience about it. This ensures more visibility to your brand and is particularly a very important marketing strategy for small businesses.