"I am glad that I paid so little attention to good advice; had I abided by it I might have been saved from some of my most valuable mistakes. "
- Edna Millay
2010: Video is considered to be an expensive tool, meant only for a handful of marketers to explore.
Fast forward to 2020: Video is easily accessible, affordable, and above all a must-have tool for marketing your product or services.
A research done by WYZOwl reveals that:
- Video marketing remains a top priority for marketers for their digital strategies to increase brand awareness
- Marketers also mentioned that they are more confident about the ROI from video marketing because it increases customer engagement on social media
- Consumers make their purchase decision largely based on the video content they consume over social media
Hence, it is obvious that marketers use video marketing as part of their social media engagement strategies. Video marketing can be beneficial for any brands — big or small. However, video marketing proves to be highly effective for small businesses when done right. If you’re a small business owner and have not considered video marketing yet, it is time to review your marketing strategy.
Benefits of video marketing for small business
1.Make yourself visible
You have great products, but there is no point in having them unless your potential customers can find out about it. Video marketing helps your customers to locate you. With YouTube being one of the top search engines you would be missing out on a huge chunk of potential customers if you are not leveraging the platform. And that’s just one. There are plenty of other platforms to leverage for video marketing.
2.Improve brand awareness
Do you know that YouTube alone generates 8 billion video views on an average per day? As a small business owner, this is a great opportunity for you to improve your brand awareness. Whether you want to create business storytelling videos or product knowledge videos, remember your customers love watching video content that is entertaining, offer values, and is insightful.
Video content helps in better conversion. Studies have shown that adding an explainer video on your landing page can boost your sales conversion funnel. Video content also works perfectly for mobile marketing that can further boost your sales.
One of the biggest challenges that small businesses experience is building trust among their customers. Unless your audience trusts you, they won’t feel comfortable purchasing a product or hire your service. Video content helps to bridge that gap and build trust among your audience. Be it a Facebook Live, short storytelling videos, or how-to videos about your new and improved products, video content brings in a personal touch which when done consistently helps to build trust.
5.Improve search engine ranking
Since video content is far more engaging, your audience is more likely to sit around and watch till the end. While it gives a boost to your engagement level, search engines also find your content worthy and improve your search engine ranking. That’s because Google considers time on site as an important parameter to determine whether your content is offering values to your audience. When your visitors hang in there and consume your content, Google considers it as valuable content and hence boost up your ranking.
You may argue why do you need video marketing when you already have a website and a few blogs in place. Remember, the power of videos is immense. Video content is far more effective than any other form of content because it is engaging and brings in a personal touch. And when you engage with your customers better, there is a sense of trust that you built which goes a long way. Video content is important for your business if you wish to take it to the next level!