"The truth is always exciting. Speak it, then. Life is dull without it. "
- Pearl Buck
Digital marketing is a term that is getting very popular by the day. Most brands are getting on with digital marketing because that’s where the new market is present. Digital is a boundless arena to brand and promote your business in order to reach a very big target audience, all at the same place. We live in a super-connected world these days and as such, advertising and marketing are no longer the same animals they once were. This is especially true due to the rise of social media, which has changed how businesses communicate with potential and existing clients.
Its advantages over traditional marketing is enormous. However, one of its main advantages is its ability to reach a wide targeted market at a given time frame and minimal cost with a measurable result. Brand development, Personalization, Wider reach,Accessibility. Through this has been one of the best technological advancements for a business of all sizes, it has also its fair share of downsides and challenges that you should be aware of.High competition, Dependability onTechnology, Time-consuming. Stress is inevitable as a digital marketer or SEO professional. Here are seven of the biggest stressors we face and ways to deal with them. Digital marketing, in all forms, comes with a variety of stresses. It’s an amazing career and industry to be a part of, but it wouldn’t be a career if it didn’t stress people out here and there. Here are a few of the biggest stressors we face and ways to deal with them.Measuring Metrics, Low-to-No Budgets, Google Updates, Lack of Strategy Development. Digital marketing gives you a number of platforms to increase your online presence. Today people spend a lot of time on the Internet and this is the reason that digital marketing became the option to advertise your brand online.
Capturing incremental sales conversions and customer value to optimize the digital marketing spend. Digital marketing has the advantage of tracking actions and behaviors but not always to the point of a sales conversion and customer value.
Testing of targeting, offers, frequency, and messaging that not only improve online marketing performance but can also be implemented in broader media channels.
Using modeling to understand how offline media drives online behaviors and conversion rates.
Using modeling to assess the contribution of online marketing to offline sales, especially for digital content used in the “research” phase of the buying cycle prior to major offline purchases.
Using modeling to detect the interaction effects, cross-over impact, and synergies between marketing tactics.
The research and practice of digital marketing is improving with the advancement of technology. The advancement in technology fosters multifaceted opportunities and at the same time poses unprecedented challenges for the marketers. Marketers make use of Digital Portfolio as a platform to promote a professional brand by defining the product in a manner that adds credibility. Research highlights that B2B buyers dislike cold emails and calls, hence, Digital marketing allows enough provisions for finding the right people through its streamlined search engine and connections (Korda, Holly and Zena, 2013). In the present era, buyers expect knowledge that offers potential solution to their product related problems. The strong visibility of the organization or the brand through digital marketing allows the consumers to develop perceived knowledge about the brand. By the spread of word of mouth and getting recommendations from their connections assist the users in making active decisions about purchasing.