"A man should look for what is, and not for what he thinks should be. "
- Albert Einstein
It is every artist’s dream to launch their own handmade business and take it to greater heights. Handmade products are made with a lot of love, passion and perseverance. The craftsmen put all kinds of artistry and creativity into their products to give it a unique look.
In today’s time, starting your own handmade business can be a really good small business idea. People nowadays prefer to use handmade products because they can be easily customized and also have a personal touch.
The small and home-based business contributes to a large extent in our country’s GDP. The government also runs several schemes like Pradhan Mantri Mudra Yojana (PMMY) and Credit Guarantee Fund Scheme (CGS) to help small businesses.
If you have a small business idea and want to start something of your own, then an effective marketing plan and reaching out to the right people is very necessary.
For any business, it is important to connect with the people who understand your passion for work and help you in scaling up your business. Bulb and Key is one such platform that empowers small and home-based businesses by providing them features like order management, delivery management, payment management, inventory supply, profile generation, and lead generation which makes their business process much easier.
Below are some of the tips for launching your handmade business –
Tell Them Your Story
Every business has a story and people want to hear that. Tell your audience what was your purpose of starting this company and how are you overcoming obstacles and achieving success. It is human tendency to connect with the stories and relate with them.
There is no other tool like networking in this world especially when doing business. Networking allows you to reach more and more people which is beneficial for your business.
Digital Marketing Strategy
In this online world, if you want to earn money and take your business to a higher level, then having a digital marketing strategy in place is necessary. Without going digital you can’t really use the full potential of your business. So, when you are thinking of promoting your business, don’t forget to make a digital marketing strategy for better results.
Understand Your Target Audience
Having knowledge of what your audience wants is a must in digital marketing. When you will analyze your target audience, only then you will be able to make an effective digital marketing strategy.
A marketing plan consists of activities that are required to achieve a business goal. It gives you an idea about how you can proceed further in your business. It just helps you to set business goals and accomplish them effectively.
If you are making the best digital marketing strategy and thinking that now no one can stop you from acquiring the top position, then you are absolutely wrong. You must keep an eye on what your competitors are doing. Because in business if you have to be at the top you have to constantly upgrade your business as compared to your competitors.
Good Quality Pictures
In this world of social media, good quality pictures are everything. When you are promoting your products on social media, they should look attractive. People are likely to skip the posts and stories with bad quality pictures.
- Learn From Your Mistakes
When you start a new business, you might not know everything. You make mistakes but it’s normal. Learning is a life-long process and it applies in business as well. You should be optimistic and willing to learn from your mistakes.