With the ongoing pandemic the future of many businesses looks grey. Many bakeries across the globe have taken big hit in terms of sales, profit and employees. But then come back is the need of the hour, with better options, better menu and more hygiene. Let’s have a look at 7 tips that can help you have a upper hand in business.
Offer Nutritional Information on your product.
As most of the patrons are turning health conscious, it’s always a smart move to mention the nutritional value. This helps them to keep a track of what they are consuming, and since most of the diets that people follow these days asks for tracking their intakes.
Include Healthy Options
Most of my clients ask for healthy options in everything starting from bread to cakes and infact desserts too. It’s a trend, with no numbers to back it up, but giving healthy option has resulted in increased sales for many.
Healthy options be many, low-carb, high protein, all natural ingredients, or vegan ingredients
And so on, depending on what your target market is.
Different Portions /Sizes / Weight.
Make sure you offer a product in different sizes / weight. With the pandemic on many are not preferring parties and outings leading to lesser requirements. So it’s preferable and helps pull clients if you are ready to serve smaller portions too especially like a “Bite Sized Portions”
High Protein Options
With the recent trend in diet, have seen many bakeries serving high protein stuff, and yes its booming.
Go Vocal for Local
Try and procure stuff from local vendors to eliminate overheads of imports. Firstly if you are sourcing local you can always emphasize on FRESH and ORGANIC which is the need of the hour.
With the ongoing pandemic what people miss the mostis their home and their childhood stuff. Try connecting and marketing your product in manner that people can connect with it.
Pay close attention to packaging as these days hygiene is very important. Artisanal packaging is trending, and it’s a great way to make your products stand out from the crowd. Not only will unique packaging make your products memorable, but packaging has been found to be one of the most important aspects when it comes to a customer’s decision to buy a product.
So keep in mind these 7 pointers to make a come back.