"The minute you settle for less than you deserve, you get even less than you settled for."
- Maureen Dowd
“When it comes to lead generation, you want to make a promise to the visitor and then make sure that you keep that promise.” – Bob Ruffolo
Lead generation is one of the most important verticals that business owners should look into in order to increase the customer base for the products and services. There are various tools available today that can help you in achieving this goal. But to choose the right ones and use them wisely is a major task. So, you must have knowledge about these lead generation tools and understand how they can prove beneficial for your business.
Here is a list of the most popular and useful lead generation tools for your business. Read about them and know why they are best for your business.
When it comes to lead generation, Hubspot is one of the best. Hubspot offers services for SEO, email marketing, social media, blogging and many others. It makes your work of interacting and following up with your potential audiences much easier. If you are a small business owner, you should have an idea of all the tools provided by Hubspot.
Linkedin Sales Navigator
LinkedIn sales navigator is an awesome tool for generating leads. It’s really easy to use and effective. Start with creating an account on LinkedIn sales navigator and enter your preferences as in which location, job roles you want to target. You can save them as your leads and can begin a conversation with them.
Hotjar helps you to get insights about the behaviour of visitors coming on your website using Google analytics. It’s an excellent tool to understand the need for your potential customers.
Optinmonster works well with tools like WordPress, Shopify and helps in converting their visitors into your leads. It helps in increasing your email sign-ups which gives you a chance to interact with them. Sending emails to your potential customers is one of the best ways of doing online marketing.
AWeber helps you to interact with your potential customers by sending emails. This tool simplifies your email marketing process and helps you acheive better results.