"He who obtains has little. He who scatters has much. "
- Richard Braunstein
In India, online selling has emerged as the most popular trend in the recent years. Due to the advancement in technology and customers’ willingness to shop from the comfort of their homes, online shopping has increased. In turn, because of this huge demand by customers, online selling has too seen a huge growth in India over the past decade.
Following the trend, many small business owners have joined the world of online selling as well, after observing the big brands. This is a smart way to go about your small business and give your sales a big boost. After all, for small businesses, being registered in online directories isn’t enough – it’s equally important to have your business website. Another way is to sell online through the big e-commerce platforms like Flipkart and Amazon.
Whether you choose to have your own website or want to sell on online marketplaces, there are certain things you must know about online selling. So here are 4 easy tips on how to sell online in India :-
Select your business model
Depending on what you’re selling and your finances, there are two ways in which you can do online selling in India. First is by building your own website. This includes website planning and creation. A website not only has information about what your business does but also has all the products/services listed so that customers can browse and shop online. The other option is selling online through the big e-commerce sites. It is the fastest and easiest way to do online selling in India.
Register Your Business
Once you select your business model, the next step is registering your business. You can register your business as either a private or public company, a sole proprietorship and a limited liability partnership. For a small business, the best option would be to register as private.
Set up a payment gateway
There are two types of payment gateways that you can opt for – either Cash On Delivery or the Online Payment gateway. In India, while the cash on delivery method is mostly preferred by sellers, many are now opting for online payment systems as it is much quicker and hassle-free.
The most important tip is to be organized. Right from day one. Plan everything in advance and lay out a well-defined strategy of all the business processes, from getting an order to order shipping. This includes all the important aspects of a business – product/service, packaging, storing, invoicing, marketing, etc. Managing your inventory is another big, vital part of your business, so it is always advisable to start using a good and effective inventory management system to track it.