HOME BAKER NEHA SHRIVASTAVA – INTERVIEW
“If you are passionate about something, then keep yourself tremendously interested in it. One day you will definitely be successful.” – Neha Shrivastava
Success comes to those who dedicate everything to their passion in life. These words strongly resonate with home baker Neha Shrivastava, who is the founder of Purple. This amazing home baking venture offers fresh and customized cakes to its customers.
Neha began her journey by baking for family and friends. After coming back from America, she started to develop a deep interest in baking and realized she could do it. So she opted for a certified pastry course from Ahmedabad as she decided to first learn everything about baking properly and only then start her business. She has also completed a wedding cake class and other similar courses taught by renowned cake decorators and bakers.
The first cake that Neha remembers baking was a Chocolate Cream Cheesecake which she had specially made for her husband’s birthday. She giggles, “It was a total disaster because at that time I had no idea about the quantities of the ingredients and how much to take, how to beat this huge quantity of batter. This even spoiled my newly purchased mixer! The cake ended up being around 4 kgs but it tasted quite good.”
Her favourite cakes to bake are the whipped cream cakes with some twists and turns in terms of trying out new flavours like the English Toffee, Bubblegum and other such unique flavours.
Neha’s forte lies in transforming fondant designs into whipped cream cakes. Most of her clients come to her with fondant designs and they ask her to translate these designs onto the whipped cream cakes.
About her most challenging project, she says, “My first customers were my husband’s classmates in IIM Ahmedabad where he was studying. They were the ones who pushed me to get into the baking business. So the most challenging cake was the one they had asked me to bake for their security guard for his farewell. It was to be a 6 kg cake and I had a very small fridge that time so I had no idea how to execute this project in one go. Also, they wanted me to write ‘thank you’ on it, that too in Hindi. It was supposed to be a square shaped cake and at that time, I didn’t know how to make one. So all of this was quite difficult to do.” Eventually though, they all loved the cake and all her hard work paid off.
As of now, Neha is into baking small cakes, but in the next five years, she wants to start with wedding cakes. That is her ultimate target. As she has already learnt everything about it, she wants to put her knowledge into practice soon.
Sharing her experience working with Bulb and Key, she says, “I think they provide a very good platform for all the home bakers. Around three or four months ago, when I started taking orders in Pune, I got a good response through Bulb and Key. I like their different offers and in the future, I am also going to tie-up with them for deliveries because the number of orders I have been getting have increased a lot and due to this, I am facing some delivery issues. So I will need Bulb and Key’s help for this.” She also really liked her customized apron and found the special touch of machine embroidery on it very impressive.
For all the budding bakers out there, Neha believes that without passion for your work, there is no point in going ahead. She says, “Passion is something that will make you work even when you’re sleepy. So treat your business as your passion, and not only as a means to earn money. It should be something you thoroughly enjoy doing. Also, learn how to take good pictures of your cakes as it is something that your clients will see first, so visuals matter.” We completely agree!
Through dedication and perseverance, one can overcome adversity to achieve success. – Neha Shrivastava